Field Notes from a Business Humanist
Observations and strategy notes from where creative meets corporate. Written by a marketer who still believes story, taste, and intent matter more than algorithms.
“If everything seems under control, then you’re just not going fast enough.”
— Mario Andretti
#Hashtag Content Strategy (For TikTok and everywhere else)
Discovery strategy using a combination of high and low visibility hashtags with context, on TikTok. Examples of relevant tags, a comprehensive methodology for hashtag analysis, and a step-by-step procedure for experimenting with your own videos.
Building a Twitch community as a Producer (MOD)
How focusing on community management keeps compounds positive vibes.
Should Small Businesses adopt a Digital Marketing Strategy?
TLDR: HubSpot knows what they’re doing, and I love them. But I love small biz more.
Why do you need a bio?
Why personal brand is important, and another DIY list of questions that’ll write your own bio.
BuzzSumo publishes a good synopsis of what Google’s E-A-T means for small business.
SMBs will always have a special place in my heart. Now there’s actually marketing that makes sense to them.
My Creative Philosophy
More ramblings on why UX should push creative and not the other way around.
Literature & Marketing
This is how I justify my process and the humanities to the business world.
How to Write Your Own Mission Statement
DIY your own mission statement by answering these questions.
Turn Your Brochure Into a Value Focused Marketing Tool
A walk-through of how I wrote a business services sales brochure for the energy conservation sector.