Field Notes from a Business Humanist
Observations, strategy notes and musings written by a marketer who still believes story, taste, and intent matter more than algorithms.
“If everything seems under control, then you’re just not going fast enough.”
— Mario Andretti
Traditional SEO vs AI?
Having reviewed some of the early testing with Googles new SEO and search for AI, I’m pleasantly surprised, fear less for humanity.
Bottom line I’ve seen 📣 keep your webpages modern.
Content Production: Agency vs. Freelancer
The old debate every new marketing leader faces when joining a new team. Should we proceed with an agency, look for individual writers, or rely on generative AI?
#Hashtag Content Strategy (For TikTok and everywhere else)
Discovery strategy using a combination of high and low visibility hashtags with context, on TikTok. Examples of relevant tags, a comprehensive methodology for hashtag analysis, and a step-by-step procedure for experimenting with your own videos.
Building a Twitch community as a Producer (MOD)
How focusing on community management keeps compounds positive vibes.
Should Small Businesses adopt a Digital Marketing Strategy?
TLDR: HubSpot knows what they’re doing, and I love them. But I love small biz more.
Why do you need a bio?
Why personal brand is important, and another DIY list of questions that’ll write your own bio.
BuzzSumo publishes a good synopsis of what Google’s E-A-T means for small business.
SMBs will always have a special place in my heart. Now there’s actually marketing that makes sense to them.
My Creative Philosophy
More ramblings on why UX should push creative and not the other way around.
Literature & Marketing
This is how I justify my process and the humanities to the business world.
How to Write Your Own Mission Statement
DIY your own mission statement by answering these questions.
Turn Your Brochure Into a Value Focused Marketing Tool
A walk-through of how I wrote a business services sales brochure for the energy conservation sector.