AI is here. Learn it. Use it.

Metrics clarify, but they aren’t the story. If you want to connect with people, begin with people. Work remembers its origin.

Everything else—automation, dashboards, templates—comes after. Get the order wrong, and the machine comes apart. Good luck cold-starting it.

Attribution, dashboards, and—more recently—the drive to implement AI efficiencies all sit squarely in the high-priority pile for marketing leaders.

In the rush to publish more, faster, and everywhere, too many brands have mistaken execution for strategy. It’s time to put storytelling, not scheduling, back at the center of content.

In digital product marketing, where do humans actually make decisions? On the landing pages. On the pricing pages. The places where the story should lead them—and keep them.

Having reviewed some of the early testing with Googles new SEO and search for AI, I’m pleasantly surprised, fear less for humanity.

Bottom line I’ve seen 📣 keep your webpages modern.

The old debate every new marketing leader faces when joining a new team. Should we proceed with an agency, look for individual writers, or rely on generative AI?

Discovery strategy using a combination of high and low visibility hashtags with context, on TikTok. Examples of relevant tags, a comprehensive methodology for hashtag analysis, and a step-by-step procedure for experimenting with your own videos.