Complete Energy Services is an energy service company (ESCO) that designs and implements energy savings projects, retrofitting, conservation, and risk management to commercial properties throughout southern New England. Acting as marketing manager from fractional to full-time ending in 2021, I spearheaded the brand’s internal and external marketing strategy, orchestrated all brand channels, including content production, publication, media assets, design, copywriting, engagement, and content distribution; maintained a robust catalog of case studies, customer user-generated content, job site images, and project development integration with internal CRM/ERP systems alongside partner utility databases.

Key milestones included collaborating with major utility programs on bottom-of-funnel paid local print campaigns, improving social media KPIs, developing multi-faceted inbound funnels, and reducing sales cycle bottlenecks while focusing on customer experience. The brand feature brochure (submitted via Matcha Design) received Gold for the brochure design category in the 2019 SIA Awards.