Ryan Caldarone

Marketing & Copywriting Portfolio

The Pocket Writer

Starting as a five-year mission to build a network of clients and a robust copywriting portfolio, my freelance career turned into a love for elevating ideas.

Since 2013, I’ve worked to deliver premium services to the doers, agencies, and operators that need fractional marketing that delivers on tangible business goals.

  • 1000+ Projects

  • 60+ Countries

  • 500+ 5 Star Reviews

Client Projects

Industries include business services, SaaS, real estate, energy, eCommerce, arts & entertainment, technology, bespoke & handmade

Perella's Ristorante, a multigenerational oasis of excellent food from the heart, was revitalized by Lou in 2018, including an interior redesign featured on Restaurant Impossible. The project encompassed a mobile-first website, logo update, SEO, local digital marketing, social media management, professional photography, and a menu redesign to align with the family-focused and minimalistic European bistro style.

Perellas ristorante

Website Design | Copywriting | Digital Marketing | Social Media

European B2B cloud infrastructure technology company Stackworks sought a new tagline as part of a minor brand refresh. They wanted to maintain approachability to their mid-size SMB customers while projecting power, strength, and resilience. The result of the project was a tagline that was a clear message that met a tangible and genuine market need.

Stackworks

Taglines | Brand Copywriting

Infinite Worlds is a unique tattoo studio with equal parts pop culture, sci-fi, and fantasy paradise wrapped in a neon cyber-wave package. A twelve-month social media content and distribution strategy was developed, incorporating the brand’s existing user-generated content and on-site video production. Leadership tier industry articles were written and sourced from a one-on-one interview with the studio owner, operator, and artist. Photos aligned with brand styling and distributed as planned social media content.

INFINITE WORLDS TATTOO & DESIGN

Copywriting | Social Media Content | Digital Marketing Strategy

The Vault is a Massachusetts-based adult-use cannabis dispensary. Passionate to manifest their vision as a premium luxury-focused dispensary, a gap that hadn’t yet been filled in the state’s newly established cannabis market, the team brought me on during the ideation phase to streamline their digital marketing plan.

During this project, milestones included a dynamic visually driven website, eCommerce and PoS integration, in-store retail display systems, professional photography, media and video production templates, post-checkout and membership SMS integration, and Google Workspace integration. Orchestrated and implemented during the months to the opening date and facilitated hand-off to in-house and third-party marketing agencies.

THE VAULT

Digital Marketing Consultant | Website Design | Brand Development

REMNIM ALEXANDER TAYCO

Artist Statement | Copywriting

Remnim Alexander Tayco is an Australia-based fine art painter. Like all the fine artists I work with one-on-one to develop artist statements, no introduction other than their work and the statement we develop is needed. Please visit Remnim’s website and Instagram to learn more about his work and keep up to date on exhibits.

Complete Energy Services is an energy service company (ESCO) that designs and implements energy savings projects, retrofitting, conservation, and risk management to commercial properties throughout southern New England. Acting as marketing manager from fractional to full-time ending in 2021, I spearheaded the brand’s internal and external marketing strategy, orchestrated all brand channels, including content production, publication, media assets, design, copywriting, engagement, and content distribution; maintained a robust catalog of case studies, customer user-generated content, job site images, and project development integration with internal CRM/ERP systems alongside partner utility databases.

Key milestones included collaborating with major utility programs on bottom-of-funnel paid local print campaigns, improving social media KPIs, developing multi-faceted inbound funnels, and reducing sales cycle bottlenecks while focusing on customer experience. The brand feature brochure (submitted via Matcha Design) received Gold for the brochure design category in the 2019 SIA Awards.

COMPLETE ENERGY SERVICES

Marketing Manager | Digital Marketing | Graphic Design | Social Media | Project Management

CD Solutions

Editorial | Case Study | Copywriting

CD Construction & Design Solutions offers GPS machine control and 3D models for earthwork projects. With a highly technical product tailored to each unique commercial project, I worked with founder Chris Drenner to write a case study featuring their benefits.

The article was initially published in the September/October edition of GX Contractor Magazine.

Belgium-based jewelry shop offers silver and gold pieces inspired by science and the biological world around us. Many pieces of particular organs or scientific subjects raise awareness of specific scientific and medical fields, illnesses, and academic movements.

Working with their marketing team on a unique campaign, we chose ~30 specific pieces to develop educational and informative long-form social media copy surrounding the scientific subject matter, combined with user-generated images from customers.

Science Jewelry 1824

Social Media Content Strategy | Copywriting

Additional Work

Clicking on a link below will open an archived version of the project, in PDF format, in a new window. E-mail for an example that more closely relates to your brand.